{"id":17,"date":"2020-03-23T14:38:27","date_gmt":"2020-03-23T14:38:27","guid":{"rendered":"http:\/\/www.yesuntiltheend.co.uk\/?page_id=17"},"modified":"2020-09-12T14:50:59","modified_gmt":"2020-09-12T14:50:59","slug":"disclosure-policy","status":"publish","type":"page","link":"http:\/\/www.yesuntiltheend.co.uk\/disclosure-policy\/","title":{"rendered":"Disclosure Policy"},"content":{"rendered":"
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Posts published prior to 15th January 2018: had a disclosure for gifts and press samples at the bottom of the post, an affiliate disclaimer within the body of the post and then an asterisk * marking all affiliate links.<\/p>\n

Posts published after 15th January 2018: has a disclaimer at the start of the content. If the post contains gifted items or affiliate links then it is indicated clearly beneath the title before the content begins. If I have worked with a featured brand within the past twelve months it will also be detailed here.<\/p>\n

Any posts paid for by a brand are always marked as AD in the title. An AD means that a brand has a) paid me for my time, effort and coverage and b) provided me with a number of key messages that they would like to convey to my audience. I only agree to an AD if I am happy with the key messaging and feel it\u2019s both truthful and relevant to my readers and viewers.<\/p>\n

I feel that this is the clearest and most straightforward way to tell you \u2013 before you read content \u2013 whether there has been any brand involvement.<\/p>\n

A note on press samples and gifts: receiving press samples (now called \u201cgifts\u201d) is absolutely essential to what I do. I test hundreds of beauty products so that I can tell you about the best ones \u2013 receiving these samples in no way affects how I write about them, but it allows me to have an overview of what\u2019s on the market that I wouldn\u2019t otherwise have. I like to think that my readers benefit from this advantage.<\/p>\n

Nearly all of the beauty samples sent to me are sent unsolicited; they are sent, I\u2019d imagine, in the hope that I will get around to trying them and genuinely love them and feature them in an organic, honest way. I very rarely consider a press sample to be a \u201cgift\u201d because writing about beauty is a huge part of my job. \u00a0Being able to test things before they launch, being able to test many different versions of a product in order to find the one I think is best, being able to compare similar products from many brands; it\u2019s all constant background work that results in the posts that you see here on these pages. I feature a tiny proportion of what I test and hope that my honest opinion is something you value.<\/p>\n

Affiliate links are links that provide me with a small (sometimes negligible) commission if you make a purchase after clicking. Again, it doesn\u2019t affect the way I write or how I present my content.<\/p>\n

If you have any further questions on the way that I disclose please do contact me via the contact page and I\u2019ll be happy to answer and to take on board your suggestions.<\/p>\n

DISCLOSURE POLICY. Posts published after 24th January 2019: if the post contains gifted items or affiliate links then it is indicated clearly beneath the title.\u00a0<\/span>Posts published prior to this will have a disclosure within the body of the post and then an asterisk * marking all affiliate links.\u00a0<\/span>If the content is a paid-for AD then it is marked as an AD in the title<\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Posts published prior to 15th January 2018: had a disclosure for gifts and press samples at the bottom of the post, an affiliate disclaimer within the body of the post and then an asterisk * marking all affiliate links. Posts published after 15th January 2018: has a disclaimer at the start of the content. If…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/pages\/17"}],"collection":[{"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":2,"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":29,"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/pages\/17\/revisions\/29"}],"wp:attachment":[{"href":"http:\/\/www.yesuntiltheend.co.uk\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}